Semalt: Iindlela zokuhlalutya iNtsebenzo ye-SEO

ISIQULATHO

1. Intshayelelo

2. Kutheni ungahlalutyi intsebenzo ye-SEO kwindawo yokuqala?

3. Ukuhlalutya intsebenzo yakho ye-SEO

4. I-SERP

5. Umxholo

6. Abaphathi beWebhu kaGoogle

7. Isantya sephepha

8. Ukuqukumbela

Ufuna ukwenza isikhundla phezulu kuGoogle TOP? Ufuna ukuqhuba izithuthi ezininzi kwiwebhusayithi yakho? Ufuna ukwandisa ukungahambelani kwempumelelo yeshishini lakho? Uhlalutyo lwe-SEO kunokuba yinto oyifunayo. Ulwazi oluqokelelweyo lunokukunceda ekwenzeni izigqibo zobuchule zokuphucula izinga lewebhusayithi yakho kwiinjini zokukhangela, ukuqhuba ngakumbi ukugcwala kwabantu kwindawo yakho kunye nokunye okuninzi.

I-Semalt inezixhobo ezinamandla zokuhlalutya iwebhusayithi yokujonga ngokuchanekileyo ukuthengisa; Ukulandelela indawo yakho yewebhusayithi kunye nokhuphiswano lwakho; kwaye bakunika ingxelo ebanzi yokuhlaziya.

1. Ukubeka iliso kwizikhundla zakho zewebhusayithi: NgoSemalt, uvunyelwe ukuba wenze umfanekiso opheleleyo wokuba izinto zihlala njani kwishishini lakho kwindawo yentengiso ye-intanethi. Ngolwazi olufunyenweyo, uya kuba nakho ukubalaselisa iingongoma ezibalulekileyo kumsebenzi wakho wexesha elizayo.

2. Ukufumana iimarike ezintsha: Uya kufumanisa amathuba amatsha okusasazwa kweempahla kunye neenkonzo kunye nophuhliso lwakho lophawu kumazwe athile oluya kubangela isicwangciso esiliqili sendawo yeshishini lakho.

3. Ukugcina imehlo lakho kwindawo okhuphisana nayo : USemalt ukwazisa lonke ulwazi malunga neemeko zorhwebo lwakho. Olu lwazi luya kukunceda uvelise izicwangciso ezifanelekileyo zokuhlala uhleli ngaphambili kwiphakeji njengoko uya kufumanisa izinto abazenzayo zilungileyo ongazibethelela kulungelelwaniso lwakho lwezicwangciso ezisebenzayo.

4. Ukwenza inkcazo yohlalutyo lwakho: Semalt ikunika ithuba elikhethekileyo lokwenza iingxelo zeelebheli ezimhlophe zohlalutyo lwakho onokuzikhuphelela ngokulula kwifomathi yePDF okanye ye-EXCEL ngqo kwindawo yabo. Oku kubaluleke kakhulu xa ufuna ukwenza intetho kubathengi bakho okanye kwiqela lakho.

Emva kokungena kwi-dashboard yakho, unokucofa kwi icon yemenyu ngasekhohlo apho uya kubona uluhlu lwezinto onokukhetha kuzo zohlalutyo lwe-SEO.

Ngaphezulu, unokukhetha ukongeza iwebhusayithi ofuna ukuyihlalutya. Apha ngezantsi kukho iqosha lakho ledashboard onokuthi ucofe kulo naliphi na ixesha uziva ngathi uya kudashboard yakho.

Emva koko ngasezantsi kweqhosha le-dashboard, zizixhobo eziphambili zohlalutyo lweSemalt ezahlulahlulwe zaba ngamacandelo ama-4 -SERP, umxholo, iGoogle Webmasters kunye nesantya sephepha.

Masibone ukuba isebenza njani nganye kwezi zixhobo. Kubalulekile ukuba uqaphele apha ukuba unokuhlala ukhuphela ingxelo naphi na apho ubona khona 'Fumana ingxelo' iqhosha.

I-SERP inamacandelwana ama-3 phantsi kwayo:

a. Amagama aphambili kwi-TOP: Ingxelo efunyenwe ukusuka apha ibonisa onke amagama aphambili kwindawo yakho kwiGoogle iziphumo zokukhangela, amaphepha abekiweyo, kunye nezikhundla zazo ze-SERP kwigama elingundoqo. Xa ucofa 'kumagama aphambili kwi-TOP', uya kusiwa kwiphepha apho ungabona khona inani lamagama aphambili kwi-TOP, ukuhambisa amagama aphambili kwi-TOP kunye noluhlu ngamagama aphambili.

'Inani lamagama aphambili' yitshathi ebonisa inani lamagama aphambili kwiGoogle TOP ixesha elingaphezulu. Oku kukunceda ekujongeni utshintsho lweenombolo zamagama aphambili kwindawo yakho yewebhu kwi-TOP 1-100 kwiziphumo zophando lwakho.

'Ngamagama aphambili asasazwa yi-TOP', unokufumana inani elichanekileyo lamagama aphambili kwiiwebhusayithi zakho zikaGoogle TOP 1-100 iziphumo zokukhangela ezibekwe ngapambi komhla ongaphambili.

'Izikhundla ngamagama aphambili' yitafile ekubonisa awona magama aphambili eiwebhusayithi zakho kwiziphumo zophando lwakho lweGoogle TOP. Itheyibhile iya kukubonisa indawo yabo ye-SERP yemihla ekhethiweyo kunye notshintsho olwenziwe ngokuchasene nomhla odlulileyo. Xa unqakraza kwiqhosha 'ukuphatha amaqela', unokwenza iqela elitsha lamagama aphambili, ulawule ekhoyo okanye unokukhetha ukukhetha amagama aphambili kwitafile ethi 'Rankings by Keywords' ngezantsi kwaye uyongeze kwiqela lakho lamagama aphambili. Oku kubalulekile kuba ungayisebenzisa ukubeka iliso kwinkqubela phambili yewebhusayithi yakho ngesihloko, i-URL, njl.

I-Semalt ikunikeza nethuba lokucoca idatha kwiitheyibhule ngeparamitha ezahlukeneyo-igama eliyintloko okanye inxenye yayo, i-URL okanye indawo yalo, iGoogle TOP 1-100 kunye notshintsho lwesikhundla.

b. Amaphepha afanelekileyo: Xa ucofa 'kumaphepha aphambili', uya kuboniswa amaphepha akwindawo yakho azisa elona nani liphezulu lezothutho. Kuya kufuneka ukuba ukufundisise oku ngononophelo, ujonge iimpazamo ezikwiphepha le-SEO, ukulungisa ezi mpazamo, ukongeza umxholo owahlukileyo kunye nokukhuthaza la maphepha okuphucula izithuthi ngakumbi kuGoogle.

'Amaphepha aphambili ngokuhamba kwexesha' yitshathi eveza utshintsho kwinani lamaphepha ewebhusayithi akho kwi-TOP ukusungulwa kokuqala kweprojekthi yakho. Ungajonga idatha ngeveki okanye ngenyanga xa utshintsha isikali.

Apha ngezantsi 'Amaphepha aphambili ngokuhamba kwexesha', unezixhobo 'Umahluko' ezinokukunceda ufumane inani lewebhusayithi kwiGoogle TOP 1-100 kwiziphumo zophando lwakho olusetelwe ngaphambi komhla wangaphambili. Ungatshintsha isikalo ukukhangela umahluko ngeveki okanye ngenyanga. Ukwanakho ukukhetha ukujonga umahluko ngokwamanani okanye kwifomati yeedayagram.

Kukho isicangca esibizwa ngokuba 'ngamaphepha akhethiweyo akhethiweyo amagama abalulekileyo' ebonisa utshintsho kwiinombolo zamagama akhethiweyo abekwe kuGoogle TOP ukusuka ekuqalisweni kweprojekthi.

Okokugqibela, sinamaphepha kwi-TOP ', yitafile ebonisa inani lamagama aphambili abekwe kwiGoogle TOP yemihla ekhethiweyo. Ungalicoca uludwe lwamaphepha alungileyo nge-URL okanye ngenxalenye yayo kwaye ukhethe ukukhetha amaphepha kwiwebhusayithi yakho akwi-TOP 1-100.

c. Bakhuphisana: Kulapho uya kuthi ufumanise zonke iiwebhusayithi ezikwi-TOP 100 yamagama aphambili akwizikhundla zakho zewebhusayithi. Uya kubona kwakhona indawo omi kuyo phakathi kweentshaba zakho ngenani lawo onke amagama aphambili kwi-TOP 1-100.

Kweli phepha, uya kufumana iiseti zeebhloksi ezibizwa ngokuba 'ngamagama angokwabelana ekwabelwana' abonisa inani lamagama aphambili okwabiwe kwindawo yakho kunye ne-TOP 500 yakho yabakhweli kuGoogle SERP.

Okulandelayo, ufumana 'i-Shared Keywords Dynamics' eyitshathi ebonisa utshintsho kwinani lamagama aphambili ekwabelwana ngawo abo ukhuphisana nabo ubabaluleyo kwi-TOP.

Apha ngezantsi uza kubona 'Ukhuphiswano kuGoogle TOP' oluyitafile ebonisa inani lamagama aphambili owabiweyo wena kunye neqela lakho lokukhuphisana nabo kwi-TOP. I-Semalt ikunika ukhetho lokufunda umohluko kwinani lamagama aphambili abelwe ngokuchaseneyo nomhla wangaphambili. Ungalucoca ululuhlu lweewebhusayithi zakho zeentshaba usebenzisa isizinda esipheleleyo okanye inxenye yaso kwaye unokulungelelanisa uluhlu kwiiwebhusayithi ezingenise TOP 1-100 kuphela.

Ngaphantsi kwecandelo lomxholo, uya kubona isixhobo '' seLungelo lokuNgqinisisa iphepha 'esiya kuthi emva kokucofa sikuthathe sikusebenzise iphepha laso. Kulapho uya kufumanisa ukuba iGoogle ibona iphepha lakho lewebhu likhethekile okanye alikho. Kuya kufuneka uqaphele ukuba nokuba uqinisekile kabini ngobunyani bephepha lakho lewebhu, kunokwenzeka ukuba inokuba ikope omnye umntu. Kwaye ukuba lo mntu unikezela umxholo wayo ngaphambi kowakho, uGoogle uyakuqonda eyabo njengomthombo ophambili ngelixa umxholo wakho uza kuphawulwa. Awufuni ukubetha ngesohlwayo sikaGoogle kuba uGoogle uya kohlwaya xa unesixa esikhulu somxholo obhalwe kwiwebhusayithi yakho.

I-Semalt ikunika amanqaku eepesenti eyahlukileyo ukukwazisa ukuba umxholo wewebhusayithi wenza njani emehlweni kaGoogle. Amanqaku ayi-0-50% akuxelela ukuba iGoogle ithathela ingqalelo umxholo wakho kwaye akukho lithuba lokukhula kwiphepha lewebhu elinjalo. I-Semalt inokukunceda ukuba ubuyisele umxholo wakho wangoku ngokwahlukileyo kukunika amanqaku angcono.

Ku-51-80%, uGoogle uwubona umxholo wakho njengophinda ubhale ngokutsha. Iphepha lakho lewebhu linethuba elincinci ekukhulekeni kwesikhundla sewebhu. Kodwa kutheni uzinze ngomndilili xa uSemalt enokukunika okona kulungileyo?

Ngama-81-100%, uGoogle ubona iphepha lakho njengelodwa kwaye isikhundla sephepha lakho liza kukhula ngokungathandabuzekiyo kwi-Google SERP.

Uya kufumana uluhlu lwawo wonke umxholo wesicatshulwa obonwa nguGooglebot kwiphepha lewebhu elithile kumbuzo (uSemalt uza kukunceda ekuqaqambiseni amanqaku aphindwe kabini kumxholo wephepha).

Kwakhona, uya kufumana itafile ebizwa ngokuba 'nguMthombo woMxholo woqobo'. Olu luluhlu lweiwebhusayithi ukuba iGoogle ithathele ingqalelo imithombo ephambili yomxholo wakho wephepha. Apha ungayazi ngqo ukuba leliphi icandelo lomxholo wakho elifunyanwa kwenye yezo webhusayithi.

Le yinkonzo ekubonisa ukuba iwebhusayithi yakho iboniswa njani kwiziphumo zophando lwakho zikaGoogle ngelixa kuchongwa imiba yolwazelelo kuwe. Ngaphantsi kwale, uya kufumana ukujonga ngokubanzi, ukusebenza kunye neesemaps.

a. Isishwankathelo: Kwicandelo lokujonga, ungangenisa kwaye uqinisekise iwebhusayithi yakho. Unokongeza ii-URLs zakho kwisalathiso sikaGoogle.

b. Intsebenzo: Idatha efunyenwe apha iza kukuxelela ukuba isebenza kangakanani iwebhusayithi yakho. Unokuthelekisa idatha yamaxesha athile / amaxesha athile. Oku kuya kukunceda ufumane amandla ewebhusayithi yakho kunye nazo zonke iimpazamo ezichaphazela isikhundla sakho kwi-TOP.

c. Iimephu ezisendaweni: Kulapho ungenisa khona ingxelo yemephu yewebhusayithi yakho kuGoogle ukuze ubone ukuba zeziphi ii-sitemaps ezimakiweyo kwaye zeziphi ezineempazamo.

Ngaphantsi kwetafile 'yokuHanjiswa ngeSitemaps', ungabona inani leesemaps oyingenisileyo kwikhonsoli yokukhangela kaGoogle. Ukusuka apha unokujonga imeko yabo kunye nenombolo yee-URL eziqulathe zona.

Isixhobo 'seSantya seNgcaciso lwephepha' sisetyenziselwa ukumisela ukuba ixesha lakho lokulayisha lifikelela kwimigangatho kaGoogle. Iyakuchonga iimpazamo ezifuna ukulungiswa kwaye ikunike iingcebiso ezichanekileyo zokuphucula onokuthi uzisebenzise ukuphucula ixesha lokulayisha lephepha lakho. Iya kuthi ilinganise amaxesha aphakathi omthwalo kuzo zombini iidesktop kunye nezixhobo zokukhangela.

Umntu akanakugxininisa ngakumbi ukubaluleka kokuhlalutya intsebenzo yakho ye-SEO kwaye kweli nqaku, unokubona indlela okwenziwa ngayo ngeyona ndlela ilungileyo-indlela yeSemalt.